Client/Project Management:

  • Develop and implement solutions/strategies, media plan and growth plan that address client’s business and goals, while establishing a thorough understanding of client’s business, brand, customers and competitive landscape to provide strategic guidance
  • Manage multiple projects and ensure that the goals of the individual projects are being met
  • Establish and maintain client relationships including client communication, report delivery, project management, and strategy development
  • Track and drive the progress of various projects to ensure timely delivery
  • Consult the best marketing teams of India on Google and Facebook Ads

Building Team:

  • Lead a team of 4-6 people
  • Responsible for the growth of the internal team members by identifying and using the right skill set for the right task
  • Training internal team members on the latest methodologies, best practices of PPC, customer segmentation, account audit
  • Adding the right talent in the company by actively participating in the hiring process

Desired Qualifications:

  • Proficient in Google Ads, Facebook Ads and Google Analytics with ROI driven approach
  • 4-7 years of relevant experience having worked with fast paced ad – tech agencies or companies in a dynamic, high performance work atmosphere
  • Thorough understanding and hands on experience of Bid Optimisers, RTB, DSPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer etc.
  • Crystal clear understanding of ROAS, CAC, LTV, QS, CVR, Ad Rank, Split Testing
  • Detail oriented and proficient at managing projects and able to multitask, organize, prioritize and structure workload
  • Experience in Landing page optimization
  • Strong written/verbal communication and analytical skills
  • Experience presenting to external stakeholders at a variety of levels